(™)
Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ®, and in many jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.[5]
The service mark symbol, ℠, is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark sign, especially outside the United States.
On social media, the trademark symbol has seen use in an ironic fashion, highlighting a concept as if it were important enough to warrant its own trademark, for example, "Official Bisexual Haircut™" or "soon™".[6][7] This is a non-standard usage of the symbol, which confers no special legal rights.
Non-standard substitutions
The letters ⟨T⟩ and ⟨M⟩ are sometimes seen paired in an attempt to emulate the trademark symbol. Methods include
- (TM), the letters in normal form, enclosed in parentheses
- TM, the letters written in small caps, on the baseline
- TM, the letters written as superscripts, as in mathematical exponentiation
- ᵀᴹ, using symbols from the Phonetic Extensions block in Unicode
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